PDX Renovations

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  • AIDA Approach: The 4-Step Principle to Writing Solid Real Estate Ads

    AIDA Approach: The 4-Step Principle to Writing Solid Real Estate Ads

    AIDA Real Estate Ads - Portrait of a smiling young woman wearing a white blouse and holding an organizer and a pen.

    Real Estate Ads That Sell And Are Eye-Catching:
    AIDA

    Writing real estate ads – There are a few things more frustrating than writing a solid real estate ad. But the fact is, if you want to sell your home quickly, you’ve got to write effectively.

    If you are struggling with your ad copy, try the AIDA method or AIDA Approach.

     

    The AIDA Method Explained

    The AIDA approach or AIDA method spells out what you need to do to produce eye-catching real estate ads & more importantly, real estate ads that sell:

     

    A-Attention.

    Be sure to grab the prospect’s attention. Most of us are inundated with real estate ads and information. To sell your home quickly, make your ad eye-catching.

     

    I-Interest.

    Keep the prospect’s interest. You can do this by providing statistics, posing questions, or showing them that you understand their real estate predicament. It’s important to know your target market to sell your home quickly.

     

    D-Desire.

    You need to kindle a desire in your prospects to look at what you offer.

    Show them that you can help them achieve their dreams and desires by buying your home.

     

    A-Action.

    Good advertising always inspires action.

    To sell your home quickly, you must get your prospect moving.

    Whether it’s a free consultation, an open house, or inviting someone to schedule a showing, you need to call them to action.

    Make them want to move!

     

    When writing real estate ads, you should consider using the AIDA principle or the AIDA approach.

    Writing real estate ads that sell is a skill that is very much worth learning and spending time on.

    Do you have secrets to writing good ads that sell homes quickly?
    Share them in the comments!

    Do you have a piece of property (house, lot, or land) you’d like to sell fast?
    Fill out our Sell Fast Form and get a cash offer within one hour of us viewing the property.

    PDX Renovations

    Further Reading:

     

  • Estimates: Contractors and what they really charge

    Just like anything else in life, unless you are educated and knowledgeable in specific areas, you truly don’t know everything. And subsequently, sometimes you don’t really know the true cost of things. For example getting your car’s brakes done. Do you know how much the mark-up on pads and rotors is. Or when ordering wine at a restaurant, do you know it’s a 200-300% mark up on your favorite wines and spirits. It’s the cost of doing business. Everyone does it.  Now, imagine the big picture. Big dollars…maybe you need an estimate on new drywall in your living room because a pipe burst or your roof is leaking or your electricity goes haywire. Until you get a few different estimates, you truly don’t know how much it’s going to cost you and how much different each bid can be.

    For example. Getting a concrete estimate. Sure, each company will probably tell you a set amount that is very similar to the next guy’s as far as how much the concrete itself will be but the contractor will then add in delivery fees, labor, mileage, etc. And each estimate you get can vary by hundreds of dollars. It’s always a wise idea to get 3 to 5 bids whenever doing any kind of home repair job. Don’t feel bad for having them come out and give you an estimate either. It’s their way of marketing themselves as well and keeping prices down for the public. Besides if they really want your business, they will work for it. It’s not a monopoly by any means. Getting estimates is also a good way to get comfortable with someone being in your space with your family and your belongings.

    Now, you’ve got your estimates and you are comparing costs, labor, timing, etc. You can go even further and use the internet for reviews, Better Business Bureau ratings and anything else you might need to know. When you pick the right contractor, the real work begins.

    Make sure you are prepared for the unexpected. We all joke about the famous, “two weeks” Sure, it could take two weeks, but more times than not, something will come up and it will take a bit longer. Is the contractor you hired going to bump up your bill, inflate it for the extra time they are putting in? What if something happens beyond their control? Who pays for mistakes or do-overs? Do they offer a warranty on their product and services? These are important things to think of as well.

    Of course, there’s always your network of friends and family who can give great reviews and referrals, so don’t just pick up the phone and hire the first company you talk to. You’ll save money and headaches down the road by doing it right and getting a few different estimates first!

    If you want to skip the headaches and sell with no out of pocket costs to you, fill out our sell fast form at PDX Renovations.com

  • Selling Rentals?

    We all have dreams. Dreams of freedom from debt, our jobs, even the kids flying from the nest. What if you got to reach your dreams quicker. By selling your troublesome “rental property” you can benefit highly and get some freedom a little sooner. Selling rentals? We can help.

    Renters can be bothersome. Money can be tight when holding onto another home that is dragging you and your wallet into a pit of debt. Sometimes the stress seems insurmountable, but selling your rental home might just be your ticket out.

    No more renters calling or emailing about problems with the home.

    No more worrying that your renters might move out and leave you with one month or two or even more months of no rental income.

    Freedom to do more with the proceeds of your sale. Perhaps you have wanted to take that big trip abroad or redecorate the kitchen in the house you currently live in. Having an unexpected windfall would be nice for such occasions. Selling rentals can be easier than you think.

    Before deciding on such an endeavor, reach out to your tax advisor and local realtor. They can be a wealth of knowledge in helping you get what you want and need from the sale. But for instance, you need a new roof, or the kitchen needs updating from it’s 1980’s retro look, or perhaps it’s time to change out the carpets. For most of us, we don’t have that kind of cash lying around. That’s where we can help. Fill out our sell fast form and see what we can do for you, with no repairs or out-of-pocket costs. No worries. Just a fast “All cash offer” within an hour of us viewing the property. Again, selling rentals can be easier than you think.

    https://patient-liger-dev.10web.site/how-we-buy